Find the accounts with a reason to act.
AccountMotive monitors meaningful business events, identifies companies matching your ICP, and turns credible account signals into actionable sales opportunities.
Ranked account
Northwind Logistics
- Signal
- New VP Revenue
- Evidence
- 3 sources
- Why now
- Team build-out
Illustrative example
Static lead databases tell you who exists. They do not tell you what changed, why it matters, or whether now is the right time to engage.
Find, understand, act.
01
Find
Discover high-fit accounts experiencing relevant events, ranked by how closely they match the ICP you define.
02
Understand
See the evidence behind every event and why it may matter for your offer, with sources you can open and check.
03
Act
Generate the right account-specific GTM play, with the buyer roles worth approaching and a reason to reach out now.
What a qualified opportunity looks like.
An illustrative example built from fictional data, shown the way AccountMotive presents a real one.
Northwind Logistics
Freight software · 480 employees · EMEA
Updated 2 days ago
New VP of Revenue Operations
Announced 11 days ago, previously ran a RevOps team at a larger logistics platform.
Launched a usage-based tier
A new self-serve tier changes how the commercial team reports and forecasts revenue.
Every score explains itself.
A score is only useful if you can argue with it. These are the factors that move it.
ICP fit
How closely the account matches the firmographic, technographic and segment criteria you defined.
Signal relevance
Whether the event type plausibly creates demand for what you sell.
Recency
How recently the event occurred, since a reason to act decays over time.
Evidence quality
How verifiable the underlying sources are, and how many independently support the event.
Novelty
Whether this is a new development for the account or a repeat of something already surfaced.
From ICP to activated play.
01
Define your ICP
Describe the accounts worth your time: segment, size, region, stack and disqualifiers.
02
Monitor the market
Set monitors for the event types that indicate a change worth engaging on.
03
Qualify opportunities
Review scored accounts with the evidence attached, and keep or dismiss them.
04
Identify buyers
See which roles the event most likely affects and who should hear from you.
05
Generate plays
Turn the signal and evidence into an account-specific outreach approach.
06
Activate
Push the account, the reason and the play into the tools your team already runs on.
Activate through the tools you already run on.
Integrations marked planned are not released yet.
HubSpot
CRM
Salesforce
CRM
Apollo
Prospecting
Instantly
Sequencing
Smartlead
Sequencing
Slack
Alerts
Webhooks
Custom
Built for teams that sell into change.
B2B SaaS
Prioritise the accounts whose current change makes your category relevant this quarter.
Agencies
Run event-led prospecting for several client ICPs without maintaining separate research habits.
RevOps
Give the team a defensible, evidence-backed account priority order instead of a static list.
Simple tiers, priced on monitored accounts.
Plan limits are still being finalised. Pricing is shown in outline so you know how it will be structured.
Starter
Pricing TBC
Founders and small teams running one ICP.
Growth
Pricing TBC
Sales teams monitoring several segments at once.
Scale
Pricing TBC
Multi-workspace teams and agencies with client ICPs.
Questions worth asking before you trust a signal.
An observable business event that could change an account's priorities: a leadership hire, funding, hiring patterns, expansion into a new market, a technology change or a product launch.
Find the accounts with a reason to act.
Start with your ICP. AccountMotive handles the watching, the evidence and the reason to reach out.