How to sell into change, explained plainly.
Short, practical explanations of the ideas behind opportunity intelligence. Written pieces are published here as they are ready.
Guide
What counts as a signal
The six event families, and the difference between an event and a rumour.
Guide
Signals vs. intent data
Why observable events and inferred browsing behaviour answer different questions.
Guide
Defining a usable ICP
How to write a definition specific enough to filter and loose enough to find anything.
Coming to this page
These are in progress. Nothing here is published yet, and no reader numbers or results are claimed.
Evidence standards for outbound
A checklist for deciding whether a reason is strong enough to send.
Scoring workshops
How to weight scoring factors for different sales motions.
Buyer role mapping
Matching event types to the roles they actually affect.
Activation patterns
Getting signals into CRM and sequencing without creating a second workflow.
Find the accounts with a reason to act.
Define your ICP, monitor the events that matter, and work the accounts with a live reason to engage.