Know what changed, the week it changed.
Signal discovery watches the observable market for events that plausibly change an account's priorities, then filters them against the ICP you defined.
Event types
Six families of signal
Hiring, funding, leadership, expansion, technology and product events, each captured with a date and a source.
Monitors
Standing watchlists
Set a monitor per segment or per client and let it keep running instead of repeating manual research.
Noise control
Filtered, not firehosed
Events that fail ICP fit or evidence quality never reach the opportunity queue.
How discovery stays credible
A signal that cannot be checked is not a signal.
Source-linked by default
Every event keeps the material it came from so the claim can be read at the source.
Dated, not vague
Recency is part of the record, because a reason to act decays.
Deduplicated
Repeat coverage of the same event is collapsed into one entry rather than inflating volume.
Explicitly scoped
Discovery uses publicly available material; it does not claim access to private company data.
Find the accounts with a reason to act.
Define your ICP, monitor the events that matter, and work the accounts with a live reason to engage.